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Guide to Write a Great Job Ad

A well-written job ad will help you to attract great talent AND promote your company’s brand

Kina

Last Update há um ano

1. Job Title

Use a catchy title for the job title.


Candidates are more likely to see your Job Ad if it has a more common title. This will increase the number of times your Job Ad is seen.

  • Be specific. Job titles specific to the job are more effective than those that are not.
  • Be straightforward and informative. Use key phrases that accurately describe the role.
  • Don't use terms or titles that the candidate might not understand.

2. Salary Information

More people tend to look at and apply for job ads that mention salaries.


  • Candidates usually want to know how much the company pays, this is one of the most important things they think about before applying. You can put the salary information in your job ad with just one click. This will help you get more applicants.
  • Avoid hide your salary since it will make potential candidates apply for this position will decrease. 

3. Work Location

More details are better.


  •  You must include a location of your company, but you have the option of being more specific. When a candidate looks for a specific location, Job Ads with that information get more attention than those with a more general location.

JOB DESCRIPTION

4. Requirements

For the best results, please list down more than 3 requirements. Avoid state required age and gender.


Remember to keep it focused on the candidate.

  • Instead of saying Job Requirements, use phrases like "To be successful in this role, you will need to have..."


List both hard skills and soft skills.
  • Aside from the must-haves, like education, previous work experience, certifications, and technical skills, you should also include soft skills like communication and problem- solving and any other key personality you think the ideal candidate would have.


Please keep it simple and relevant.
  •  You might be tempted to write down all the things a perfect candidate needs, but if you lis too many things, it could discourage people from applying.

5. Responsibilities

For the best results, please list down more than 3 responsibilities.


Describe the most important parts of the job.

  • List only the most important things and the ones that may be unique to your company.


Describe the daily responsibilities of the position.

  • Candidates want to know what their daily tasks will be.
  • Create a list of the duties the candidate would be expected to complete; the more specific, the better.
  • Only list the most important functions; three or five bullet points are usually enough.
  • Candidates wish to discover what makes the position unique.


Please give an overview of the company's goals and explain how the role helps them.

  • Which people are in charge?
  • Who are the important people?
  • How will this position impact the performance of the organization?

6. Benefits

For the best results, please list down more than 3 benefits and always be specific.


  • Compensation is more than just salary. Show the non-monetary benefits that your candidate would value the most.
  • What are the benefits the candidates going to get in this position?
  • Please state if your company provide EPF/SOCSO/ PCB 

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